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Who is The FlipFlop Fitness Guy?
Answer: I’m Tom Davis, a seasoned fitness and wellness coach, blending over 20 years of experience in powerlifting, strongman, nutrition, and sleep/stress optimization with a background in engineering and corporate work. Since 2020, I have devoted myself to full-time coaching, committed to empowering clients holistically. My passion is helping those to achieve their full potential with a reasonable approach tailored to their lifestyle.
What is your coaching philosophy?
Answer: I believe in a holistic, science-backed approach. I emphasize small, sustainable changes over quick fixes and integrate nutrition, sleep, stress management, supplementation, and movement into personalized coaching. Clients benefit from my dedicated support and attention to detail that is curated just for them.
What makes your approach unique?
Answer: I have a holistic philosophy that goes beyond typical workouts and meal plans. I examine each client's unique needs, integrating sleep, stress management, bloodwork insights, food quality, and strategic supplementation.
How did he earn the nickname “FlipFlop Fitness Guy”?
Answer: During my powerlifting days, I realized I performed better lifting barefoot. Finding shoes unnecessary, I began wearing flip-flops—even to the gym. After relocating to Florida, I leaned into the “Florida Man” vibe and embraced the flip-flops permanently—hence the nickname.
What services do you offer?
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​In-person training: 1:1 sessions at Pack Animal Fitness in St. Petersburg, FL ($100 per 60-minute session). I can also travel anywhere in Pinellas County for private sessions ($150 per 60-minute session). Clients who train twice weekly gain the full coaching experience (valued at $350/month) at no extra cost. Learn more!
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Online Coaching (fully remote): Available nationwide and internationally, with varying levels of communication and support. Learn more!
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Programming Only: Static one-time workout plans available via TrainHeroic and dynamic team programming that updates every 8–10 weeks for under $1/day.Learn more!
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Consultation: A 90-minute video consult via Google Meet ($150) for clients needing guidance without full coaching.Learn more!
If I train in person, where can I train?
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​Yes! In-person training is available at Pack Animal Fitness in St. Petersburg, Florida, for $100 per session.
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Can travel within Pinellas County or Hillsborough County for in-home or private gym sessions at $150 per session. (I’m currently reaching out to other gyms in the Bay area to gain approval to train at their locations. Stay tuned for those updates!)
Clients committing to two or more weekly sessions automatically receive the full coaching experience—for free. Learn more!
Do you offer virtual/online coaching options?
Answer: Absolutely! I offer flexible remote coaching for clients across the U.S. and internationally. Packages vary by communication and support levels—perfect for busy schedules or long-distance clients. Learn more!
What about nutrition guidance—can you provide a nutrition plan or guide?
Answer: Yes, customized nutrition strategies are a part of my comprehensive approach. Instead of blanket meal plans, I will tailor your nutrition to your lifestyle, goals, habits, and preferences—integrating it within fitness, recovery, supplementation, and behavioral changes for lasting success. Learn more!
How do I get started?
Answer: Feel free to message on any platform below or email me for a free first session/consultation if you're undecided, don’t know where to start or want to sample my approach. Contact me!
What results have clients experienced?
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Answer: Clients report transformative outcomes across various areas—nutrition, recovery, strength, and mental clarity. For example:
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One client lost 10 lbs, built unexpected muscle, improved sleep (from 5 to 7–8 hours), and increased energy while fueling more.
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One client got her maintenance calories up over 3500, without ever gaining a single pound of body weight.
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One client has doubled her food intake, gone from not being able to do a single lunge to doing lunges with additional weight, and has recomped her physique in the process.
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Others highlighted breakthroughs in strength and confidence, consistent support, and improved fueling habits. Check out real Client Results!
What do you recommend for a beginner starting to workout?
Answer: I definitely recommend starting with in-person sessions! Learning how to properly execute movements and how to use various machines at the gym will lead to better injury prevention and improved confidence. My goal is to teach you everything I know so that you can do it on your own. I NEVER want to gatekeep information or make you feel reliant on me. We’ll work together to develop a personalize strategy to get you moving quickly and safely to your goal. Learn more!
Do you work with injuries?
Answer: Yes, but it depends. I’ve had many injuries myself over my career and with those has come lots of 1:1 education with chiropractors, PT’s, and orthos and I’m confident with my abilities to rehab CERTAIN injuries through proper training, nutrition, and supplementation. But there are some injuries that are better left to the professionals to deal with!
Who is an ideal client?
Answer: My services are perfect for driven professionals who want to transform their bodies, boost energy, and sharpen mental clarity—without sacrificing lifestyle and flexibility. If you’ve got the job, got the house, got the car, and you want the body to match, I’m your trainer!